Consumers Lock in Today's Gas Prices

WARNING: THE BBB HAS RAISED A RED FLAG ON MYGALLONS. SEE CONSUMERIST:

A new web site, MyGallons.com, allows drivers to purchase future gas fill-ups at today's prices. According to this ABC News story, about 2,000 people have signed up for the site since a soft launch in January.

MyGallons.com is one more example of the type of wealth-creating transactions that are a theme of our text. The transaction transfers risk from those who don't want it (the consumer) to those willing to accept it (the company). Ain't the market grand?